10 Market Research Tools for Startups

Anam Javaid
CEO Rendream
2023-06-21 . 15 min read

Conducting market research is crucial to launching a successful new business. Business owners may learn more about their potential customers, rivals, and market trends. However, it may be time-consuming and challenging to do extensive market research, particularly for new businesses with few resources. Fortunately, entrepreneurs can access various market research tools that streamline the process and give the data they need to make educated choices. This post will examine ten market research tools with new businesses in mind.


10 Market Research Tools for Startup

Here is the table with a short description for your quick understanding.

Market Research ToolDescription
Google TrendsTracks search volume and popularity of keywords or topics over time.
SEMrushProvides competitive analysis, keyword research, and SEO optimization tools.
SurveyMonkeyEnables start-ups to create and distribute online surveys to gather customer feedback.
QualtricsOffers advanced survey capabilities with features like skip logic and branching.
BuzzSumoIdentifies popular content in the industry and helps with content strategy.
SimilarWebProvides insights into website analytics and competitor analysis.
HotjarVisualizes user behavior on websites through heatmaps and session recordings.
AhrefsOffers a comprehensive SEO toolset for keyword research and backlink analysis.
Social MentionMonitors social media mentions to track brand reputation and customer conversations.
TypeformCreates engaging surveys with interactive features for higher response rates.

Lets discuss these market research tools for startups in detail to eliminate your confusions:

1. Google Trends: Unveiling Industry Insights

Google Trends is quite helpful for doing market analysis. With this free tool, new businesses may monitor the rise and fall of interest in specific terms. Emerging markets, client interest, and seasonal patterns may all be uncovered via this kind of analysis, making it invaluable to new businesses. To help companies validate their company concepts, Google Trends supplies them with timely data.

2. SEMrush: Competitive Intelligence at Your Fingertips

Compared to the competition, SEMrush stands head and shoulders above the rest. Startups may acquire important information by analyzing their rival's organic and paid search methods, discovering new keywords, and spotting market gaps. SEMrush helps new businesses get a leg up on the competition by maximizing their search engine optimization (SEO), increasing their online presence, and attracting more consumers.

3. SurveyMonkey: Gathering Customer Feedback

Any startup worth it is salt will tell you how important it is to know your audience. Using SurveyMonkey, conducting online surveys to get client feedback is a breeze. Startups can build and send out targeted surveys and then evaluate the results. Data-driven choices may be made with the help of this platform, which gives entrepreneurs significant insights into client preferences, pain spots, and satisfaction levels.

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4. Qualtrics: Digging Deeper with Advanced Surveys

Qualtrics is excellent for new businesses because of its sophisticated survey features. Several survey options include skip logic, branching, and complex questions. To learn more about their customers, startups might design specialized questionnaires. Qualtrics also includes powerful analytics features to assist new businesses in making sense of their data and drawing valuable conclusions.

5. BuzzSumo: Identifying Content Opportunities

New companies must pay attention to content marketing. Using BuzzSumo, startups may learn what content is famous in their industry and why. Social sharing and engagement help business owners discover new opportunities, enhance the quality of their content, and establish themselves as thought leaders in their field. BuzzSumo may be used by startups to spy on the content strategies of their competitors and get an edge.

6. SimilarWeb: Unveiling Website Analytics

If a startup wants to make it in the digital world, it has to understand how to decipher data from its online presence. Using SimilarWeb, startups may assess how well their and rival websites perform. Data like website traffic, engagement metrics, and referral sources may help companies understand their consumers' demands and their rivals' strategies on the Internet.

7. Hotjar: Visualizing User Behavior

Hotjar is a user analytics and feedback tool that may help business owners learn more about their website visitors' habits. New companies may get insight into how their site visitors behave using Hotjar's heatmaps, session data, and feedback questionnaires. Startups might use this data to improve their customers' overall experience and conversion rates.

8. Ahrefs: Unlocking SEO Opportunities

When appropriately used, Ahrefs may boost a brand-new company's visibility in search engine results pages (SERPs). Keyword research, backlink analysis, and website audits are all methods startups may employ to boost their organic search engine ranks. Business owners may utilize Ahrefs to get an edge by monitoring keyword rankings and the SEO strategies of their competitors.

9. Social Mention: Monitoring Social Media Buzz

Brand development and client interaction are two areas where social media can make a huge difference. To keep tabs on how often their company name, certain goods, or keywords related to their sector are mentioned online, companies may use Social Mention. Startups may track their online reputation, find key opinion leaders in their industry, and listen in on consumer discussions by analyzing the tone and reach of these mentions.

10. Typeform: Engaging Surveys for Higher Response Rates

If a business wants to collect valuable data, it must use surveys people want to fill out. Typeform is an easy-to-use tool for creating engaging surveys for new businesses. Typeform's quizzes, ratings, and picture uploads exemplify how its interactive features boost survey participation and response rates. This tool may be used by new businesses to improve their market research by gathering the opinions of their customers.

A Quick Comparison

After getting knowledge on the 10 most famous market research tools for startups, it is essential to have a quick comparison side-by-side. This will help you in making informed and best suitable decisions to choose the best market research tools for startups.


Google TrendsFree- Trend analysis for search terms- Google Analytics
SEMrushStarts at $99.95/month- Keyword research- Google Analytics, Google Search Console
SurveyMonkeyStarts at $25/month- Create and distribute surveys- Salesforce, HubSpot, Marketo,Microsoft Teams
QualtricsCustom pricing- Advanced survey creation and distribution- Salesforce, Marketo, Tableau, Slack
BuzzSumoStarts at $99/month- Content analysis and discovery- Buffer, Hootsuite, Trello, Slack
SimilarWebCustom pricing- Website traffic analysis- Google Analytics, Adobe Analytics,Salesforce
HotjarStarts at $99/month- Heatmaps, visitor recordings, and conversion funnel analysis- Google Analytics, HubSpot, Shopify, WordPress
AhrefsStarts at $99/month- SEO analysis, keyword research, backlink analysis- Google Analytics, Google Search Console, WordPress
Social MentionFree- Social media monitoring and analysis- N/A
TypeformStarts at $35/month- Create interactive surveys and forms- Mailchimp, HubSpot, Google Sheets, Slack

When choosing the right marketing tool for your business, it is crucial to make a well-informed decision. With numerous options available, it can be overwhelming to determine which tool suits your specific needs. To help you more, here is a chalked-plan:

Streamline Your Decision-Making Process with These Key Points

To streamline your decision-making process, consider following these key points:

  • Define your goals: Start by identifying your marketing objectives. Determine what areas you need assistance with, such as SEO analysis, social media monitoring, or survey creation.
  • Evaluate features: Look closely at the features offered by each tool. Assess their relevance to your goals, and prioritize those that align with your requirements.
  • Consider pricing: Consider your budget and the pricing structure of the tools. Compare the costs of different plans and subscription options, ensuring your desired features are included in your package.
  • Assess integrations: Check if the marketing tools integrate with your existing systems. Seamless integration with your CRM, analytics platform, or other tools can enhance efficiency and provide a more holistic view of your marketing efforts.
  • Read reviews and testimonials: Research online reviews and testimonials from other users to gain insights into the tool's performance, reliability, and customer support. Real- life experiences can help you gauge the tool's effectiveness and potential drawbacks.
  • Take advantage of trials and demos: Many marketing tools offer trial periods or demos. Utilize these opportunities to explore the interface, test functionality, and evaluate the overall user experience.

Remember, the best marketing tool for your business may depend on your unique requirements and goals. Carefully assess the features, pricing, integrations, and user feedback before deciding. Following this process, you will be better equipped to select a tool that empowers your marketing efforts and drives your business forward.


Rendream - Startups Best Friend

Rendream is a place of professionals who are aimed to support startups. The trained marketers and the technical staff of Rendream can take your startup to the highest level of earnings at a fast pace. If you need any support regarding market research tools for startups, or if you are confused about which market research tools for startups to select for hectic-free business operations, then contact Rendream.

Final Thoughts

In conclusion, market research is essential to the success of a business, and doing it effectively requires the use of the appropriate tools. Insights on their target market, competitors, and industry trends may be gleaned through the ten market research tools discussed in this article: Google Trends, SEMrush, SurveyMonkey, Qualtrics, BuzzSumo, SimilarWeb, Hotjar, Ahrefs, Social Mention, and Typeform. Startups may refine their marketing tactics and acquire an advantage in the market thanks to the data provided by these tools for market research.



In order to make educated choices, fine-tune their strategy, and acquire a competitive advantage, start-ups may benefit significantly from the information provided by market research tools.


Yes, many of these tools provide no-cost or low-cost solutions, making them available even to bootstrapped businesses. Start-ups may select Tools to fit their individual requirements and financial constraints.


Insights into new markets, consumer interest, and seasonal patterns may be gleaned by monitoring the number of searches for specific terms or subjects over time using Google Trends.


SEMrush helps new businesses capitalize on the competition by analyzing their rivals’ organic and paid search tactics, conducting keyword research, and identifying market gaps.


SurveyMonkey streamlines the process of developing and delivering online surveys to help entrepreneurs learn more about their customers’ likes, dislikes, and overall happiness.


With Qualtrics, young businesses may conduct in-depth surveys with features like skip logic, branching, and several questions to collect valuable feedback and draw valid conclusions.


In order to develop engaging content and build thought leadership, entrepreneurs may use BuzzSumo to research what is trending in their market, learn about their target audience’s preferences, and track the content strategies of their rivals.


Start-ups may use SimilarWeb’s in-depth insights regarding website performance, including traffic, engagement metrics, and referral sources, to see where they can improve and what their rivals are doing online.


Using heatmaps, session records, and feedback surveys, Hotjar helps entrepreneurs see user behavior to improve the user experience and increase website conversions.


Improve your search engine ranks and maintain your lead in a crowded marketplace with Ahrefs’ suite of SEO tools, which includes keyword research, backlink analysis, and site audits.


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